Explore the Chevy Logo History

Chevy emblem

The Chevy logo has been iconic in the automotive industry for decades, and continues to exude power, reliability, and an urge to constantly produce quality products. So, what is the Chevy logo, and what does the Chevy symbol stand for? There are a few different theories of exactly where the logo was derived from, so let’s dive deeper into the Chevy symbol with Casey's Frontier Chevrolet Of Livingston today! For more information about the Chevy logo near Livingston and Cookeville, feel free to contact us anytime!

The Paris Theory

The Paris Theory is one of the most notable theories that tries to explain the origins of the Chevy logo. Back in 1913, the iconic Chevy bowtie was introduced to the world, and one of the company’s founders, William C. Durant, was known as a world traveler. During a visit to France, he was intrigued by the wallpaper used in his hotel room. He removed a piece of the wallpaper in his room and used the design as inspiration for the iconic Chevy bowtie. 

The Newspaper Theory

The Newspaper Theory is another widely accepted theory of the origins of the iconic Chevy logo. Durant’s daughter explains that the wallpaper used as inspiration for the logo did not come from France, however, it came from their own kitchen. She stated that Durant had often sat at the kitchen table, doodling ideas for the Chevy logo, and found inspiration from the kitchen decor. 

The Coalettes Theory

The Coalettes Theory is another widely accepted theory for the Chevy logo origins. This theory explains that Durant changed existing designs to develop the Chevy symbol. Durant’s wife stated that the inspiration for the iconic Chevy logo was derived from an ad for Southern Compressed Coal Company, which manufactured a product called “Coalettes.” The Coalettes logo was a slanted bowtie with bold graphics.

Take The Chevy Logo Home at Casey's Frontier Chevrolet Of Livingston!

Now that you know more about the iconic Chevy symbol, come check out our selection of Chevrolet vehicles available at Casey's Frontier Chevrolet Of Livingston! Browse our new vehicle inventory, and meet with our finance center to start the buying process! Be sure to use our new vehicle specials to save big near Sparta!

 

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